← Retail
Flagship · Customer journey · Paris
Krispy Kreme · Les Halles.
Krispy Kreme’s first French flagship, designed around an immersive experience at the Forum des Halles.
THE PROJECT
Making becomes a spectacle.
- Category
- Retail
- Location
- Paris
The doughnut-making machine becomes the main attraction. A sequence of merchandising, ordering and dining spaces extends the brand’s joyful identity, adapted to its Parisian setting.
The doughnut-making machine draws attention as soon as visitors enter. The journey then leads to merchandise, ordering and a space to sit and enjoy.
SCOPE
Customer journey design and spatial development.
PROJECT CREDITS
A project from Fernando’s professional portfolio, completed in collaboration with other practices
VIEWSKRISPY KREME · LES HALLES
